union mezcal diageo

Mezcal El Silencio | 892 followers on LinkedIn. Several varietals plus aged products out to 7 years. Read more about Mezcal Union on our blog: Mezcal Union Palenque Tour. THE TOP TRAINING, INSPIRATION, AND NETWORKING HUB FOR PROFESSIONALS BARTENDERS. Seems like a good way for Mezcal producers to handle growth and promote consistency. Agreed! MEZCAL AMORES | 2,074 followers on LinkedIn. In February, London-based Diageo, the world’s largest distiller, signed a distribution agreement with Mezcal Union, a Mexico City brand that’s only five years old. Mezcal Reviews on Instagram, © Mezcalerbro 2016-2021 •  Privacy & Terms, Maguey Melate Espadin – Lidia Hernández Hernández, Mezcalosfera Tobala/​Madrecuixe – Felipe Cortés, Mezcalosfera Tobala/​Verde/​Madrecuixe/​Cuixe/​Espadin – Felipe Cortés. They use roughly the same percentages of each agave for each batch – Espadin & Cirial for the Union Uno, and Espadin & Tobala for the Union Viejo. Though their model is new, they’re intent on sticking to their original ideals. He said that future mezcaleros would not be able to do all of the distilling, bottling, branding, marketing, sustainability efforts, etc…that are essential to the growing demands of the profession. The road out to the Palenque was well off the paved highway, down a steep and winding dirt path that has a sharp open ledge that drops off several hundred feet at times. Join to Connect Mezcal Union ... - Grew Diageo menu share by over 30% within the first 6 months in market. They’re both young, energetic, and passionate about what they do. We arrived at the palenque (distillery) to find that it was completely off the grid, with no electricity or running water. Otros destilados del agave. Expect to see more this year. Mezcal Union is a favorite among bartenders in both the US and Mexico. All locations cook the agave together with White Oak in stone hornos (underground ovens), mill the cooked agave by horse drawn tahona, and distill the mezcal in copper stills. Andres described himself and his Union colleagues as Social Entrepreneurs, and the Solera process allows them to maintain a high level of social impact. A few months after meeting Alejandro in Austin, we got a chance to catch up with Mezcal Union at their distillery in San Baltazar, Oaxaca. I’m fascinated by the Solera process. Intense and explosive, yet endless in character. With a database of over 1,000 bottles, Mezcal Reviews is the best place to find and review mezcal, destilado de agave, sotol, and more. It’s Sotol from the sta, Overjoyed that these new @sotoleros have finally a, This unique destilado de agave uses pulque (fermen, #mezcalmonday Vago Elote from the Hijos de Aquilin, Del Maguey Tobala has been on the market for over, #mezcalmonday Mezcalero Don Jose Lucas and his son, El Jolgorio Tepeztate: Tasting 5 Different Batches, Maguey Melate Espadin – Lidia Hernández Hernández, Mezcalosfera Tobala/​Madrecuixe – Felipe Cortés, Mezcalosfera Tobala/​Verde/​Madrecuixe/​Cuixe/​Espadin – Felipe Cortés. Given the moves by both Diageo and Bacardi in the mezcal world– Mezcal Union and Ilegal Mezcal respectively, it was rumored that Pernod was looking to pick up a brand for its portfolio. Each palenque uses only the hearts rendered during distillation, not the puntas (heads) or colas (tails). We asked him why they no longer use Barril in their spirits, and he told us they realized that they were unable to source the Barril sustainably. That’s how they named the company, and that’s how they decided to make a mezcal that featured different producer families. In February of 2017, Mezcal Union signed a distribution agreement with Diageo. Alejandro had connected us to Andres and Pablo. Mezcal Reviews on Instagram, © Mezcalerbro 2016-2021 •  Privacy & Terms. In February of 2017, Mezcal Union signed a distribution agreement with Diageo. Mezcal Yuu Baal. Union is one of the most commonly found mezcals for cocktails in the US and Mexico. The agreement keeps the ownership of Union in the hands of its founders, while opening the doors to a wider distribution network. It’s clear when talking to Andres that he cares deeply for the communities in which they work. So how do they get a consistent spirit from bottle-to-bottle and batch-to-batch if their mezcal is made in 14 different palenques by 14 different families? Excellent write-up! Though Pedro Hernandez is their master mezcalero, each bottle is produced by a union of Oaxacan families. While Del Maguey is the first brand to be sold to one of the large spirit companies, there has been other action in the category. With the help of their mezcalero, they began adding more palenques to produce their Uno mezcal. Johnnie Walker owner Diageo invested £550,000 (US$752,000) in the construction of a weir to increase the sustainability of fish stocks in the river Dullan. There’s not another building or sign of human life in sight, and its position on the side of a mountain slope gives it a nice gentle breeze that fits the spirits that are made there. Mezcal Union El Viejo, named in homage of the old man. They soon realized, however, that they needed to increase production in order to meet demand. An ensemble is there only offering. There may be slight variations of flavor from batch to batch, but not much, as they are now using a Solera process to ensure better consistency. Sacacuento. Mezcal Reviews on Facebook With a database of over 1,000 bottles, Mezcal Reviews is the best place to find and review mezcal, destilado de agave, sotol, and more. Pernod is one of the top five spirit companies in the world, along with Diageo, Brown-Forman, Bacardi and Suntory. This long growing cycle makes it extremely difficult to estimate future demand, and no one predicted the current mezcal boom, which has put stress on the industry. This is noteworthy, because almost all other mezcals at their price point are made with strictly agave Espadin. The people and communities involved in the production of their mezcal are at the forefront of their plans moving forward. It’s a win-win. Each of their palenques is hand chosen to make their mezcal. “If you want to go fast, go alone. To be clear, Diageo is not paying us. The world's No.1 premium drinks company brings all you need to help you raise the bar and your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and words from gurus and bartenders all around the world. In the beginning, the co-founders handled all the business, and they left their mezcalero to control the product. If you’ve ever looked at their bottle closely, you may have noticed that it’s made with both agave Espadin and agave Cirial. They weren’t sure what exactly they wanted to do, so they began visiting palenques in Oaxaca to talk to people about what would work. These other brands have opted to begin producing in large, industrial, tequila-like distilleries, which runs counter to what Union initially set out to accomplish. Agave Arroqueno and Tepextate, for example, can take over 20 years to mature. Vermont-based rye whiskey producer Whistlepig has sold a minority stake to Moët Hennessy in a bid to help the brand expand internationally Some mezcal purists reading this might cringe at the Solera process, but let’s consider the alternative. Kudos! Mezcal Reviews on Twitter Andres runs Union’s operations from Mexico City and Pablo lives in Oaxaca and regularly checks on the different palenques that make their mezcal. The most versatile Premium Mezcal on the market. Follow @mezcalreviews A group of friends decided to start a mezcal Union palenque Tour each bottle is by! Mezcal are buying all of the most commonly found mezcals for cocktails in the positive changes that Union is to! Facebook mezcal Reviews on Facebook mezcal Reviews on Instagram, © Mezcalerbro 2016-2021 • Privacy & Terms to! Agave Cirial adds a slight vegetal character that smooths the tougher notes found in some other at... Brown-Forman, Bacardi and Suntory grow their Union El Viejo, named in homage of the car spirit. 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